Why is the Rolex President bracelet called President?

The Rolex President is a very popular model, although little known to the general public. This unique bracelet sits somewhere between a Seiko type Oyster bracelet and one Jubilee bracelet 20mm, offering a unique combination of strength and elegance. THE President bracelet is made up of three links of the same width, all semi-circular (D-shaped), giving a sophisticated touch to your wrist.

This design was first introduced on the Rolex Day-Date in 1956 and since then it has been mainly associated with this prestigious model. However, some versions of the Rolex Datejust are also equipped with this bracelet.

President bracelets are only available in precious metals, such as yellow gold, rose gold and white gold. One of the most popular versions is the gold version with a “bark” pattern on the central link, offering a unique and elegant aesthetic. THE presidential bracelet features a crown clasp. This almost invisible clasp gives the watch a minimalist and refined design, making it even more elegant. 

To open the bracelet, simply pull the small crown upwards and once closed, only the Rolex logo and crown are visible. This understated design of the clasp gives the watch a refined and refined look, making the President bracelet ideal for those looking for an elegant and timeless watch.

The history of the Rolex president

The Rolex President and Day-Date were first released in 1956. The bracelet design was inspired by the oyster-shaped bracelet, which was already very popular at the time. However, the President bracelet presents its three rows of semi-circular links, in 18-carat gold, giving it a more elegant and sophisticated appearance.

The name "President" was chosen in honor of U.S. President Dwight D. Eisenhower, who was photographed wearing a gold Rolex Datejust watch with a similar gold bracelet.

Legend has it that Rolex gave this President bracelet watch to Eisenhower as a thank you for his service in World War II.

Although Rolex has never officially confirmed this story, it has become part of the brand's history. THE presidential bracelets quickly became favorites of world leaders and celebrities, who appreciated their exquisite design and exceptional quality.

In 1966, President Lyndon B. Johnson was photographed wearing a Rolex Day-Date watch and a presidential bracelet, thus reinforcing the bracelet's association with political leadership. Since then, the presidential bracelet has become a symbol of power and prestige.

Origin of the name

As mentioned previously, the name of the Rolex President bracelet is closely linked to the history of American presidents. It all started with Dwight D. Eisenhower. However, President Lyndon Johnson popularized the name "presidential bracelet" in 1966 by regularly wearing a day-date watch with one of these bracelets. He was famous for giving Rolexes to his guests and friends.

The Day-Date got its name because the dial featured a weekly calendar that displayed the day of the week in addition to the date, a first at the time of its release. The date is available in 26 different languages. The case of the Day-Date is made exclusively from 18k gold and is available in a variety of gold or platinum.

Even if contemporary presidents no longer wear Rolexes with the same flamboyance as their predecessors, the history of Day-Date and Presidential bracelets continues to fascinate collectors and lovers of luxury watches. The name “President Bracelet” has always been associated with this iconic watch, recalling its historic association with world leaders.

The history of the Day-Date with the addition of the President bracelet

Launched in 1956, the Day-Date watch was the first watch to fully display the date and day of the week. This innovative feature is made possible by the specially designed watch movement, Caliber 1055. The Day-Date is also the first mass-produced 18k gold watch by Rolex.

It is available in yellow, white or rose gold and features a Oyster case water resistant and a scratch-resistant sapphire crystal. Day-Date was an immediate success and quickly became a symbol of status and success. It has been worn by many world leaders, including US President Lyndon Johnson, Egyptian President Gamal Abdel Nasser and King Hussein of Jordan…

The President bracelet was first added to the Day-Date in 1956 and quickly became a major element of the watch's design. Designed to complement the case and day-date dial, the bracelet's 18k gold semi-circular links reflect light and give a sense of movement. Today, it also comes in different link patterns, such as the “tortoiseshell” pattern or the “diamond” pattern.

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