It all started with a video in which Larry discovered the Arabic Dial watches.
For Larry to be interested in an object, it must be : rare, sought-after and steeped in history, Larry DeadstockFrance's leading authority on sneaker culture, has put the spotlight on the Seiko Arabic Dial. Her expert eye, always on the lookout for unique pieces, immediately echoed our vision at WAAQT.
Larry's is more than just sneakers. You'll find models niche products, limited editions, objects with a soul. Just like our montres Seiko Arabic Dialthat combine history, culture and exclusivity.
When we saw how interested he was in these watches, we decided to got in touch with himconvinced that he was the ideal person to showcase our collection. From this discussion arose an obvious collaboration: combining the worlds of high-end streetwear and rare timepieces through a video.
Larry Deadstock and WAAQT: A joint hearing
If collaboration between Larry Deadstock and WAAQT was an obvious choice, above all because our audiences share the same values and expectations.
As mentioned, Larry doesn't just sell sneakers. He also offers rare, sought-after models, often unknown to the general publicdesigned for enthusiasts who don't just want to follow a trend, but also express their identity through unique pieces.
At WAAQTwe take the same approach with Seiko Arabic Dial. These watches are more than just accessories. a history, a culture and an assertive style. Our community, just like Larry's, are connoisseursin search ofexclusivity, authenticity and distinction.
An assertive style, an asserted culture
Larry Deadstock's audience, like WAAQT's, is made up of young fashion enthusiastsOur customers are detail-oriented people who like to take care of their look with unique pieces.
✔ Style first Whether it's sneakers or watches, every detail counts.
✔ A taste for exclusivity These customers don't want what everyone else is wearing. the untraceable.
✔ A strong link with culture Whether it's streetwear, watchmaking or cultural heritageEvery purchase is a self-affirmation.
The Seiko Arabic Dial are not just watches, they are symbols of an assertive culture and style. By featuring them in this collaboration, Larry Deadstock isn't talking to a new audience, he's talking directly to his own community.
So it was the perfect collaboration: a project that spoke to the right people, with a shared vision.
This is just the beginning...
This collaboration with Larry Deadstock marks a first milestone in the history of WAAQTbut it's far from being the last.
And while this video has enabled us to showcase our vision, it also opens the door to new collaborations with influential figures who, like Larry, share our passion for authenticity, exclusivity and cultural elegance.
🔥 What's next? Even stronger collaborations, limited editions, and projects that will further push back the boundaries between watchmaking and lifestyle.
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